Personal networking is about image. So is marketing.
So the April At The Top strategy session will be Mistakes people make when marketing their business, and how you can avoid them. We’ll discuss how people and small businesses can avoid many of the mistakes their competitors and colleagues are making.
The session will be held at the next At The Top strategy session on Thursday, April 22, from 4:30 – 5:30 pm.
We’ll be holding a panel discussion with our At The Top marketing experts, including:
- Erik Deckers, ProBlog Service (Social media marketing)
- Carissa Newton, Delivra (Email marketing)
- Karen Scharf, Modern Image Communications (Marketing communications)
- Ron Sukenick, Relationship Strategies Institute (Relationship Strategies)
Scott Cramer from Delivra will facilitate the panel. Each of our experts will talk about their area of expertise, and how it can help your business and personal brands.
Each panelist will present how businesses and people can succeed in each area, and we will answer questions from the audience. This promises to be a lively, active discussion, since this is a topic that affects anyone and everyone who comes to At The Top. We hope to see you there.
Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than 11 years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, is currently two writing other social media books on personal branding and networking, and frequently speaks on blogging and social media.
Carissa Newton
Carissa Newton is Delivra’s Director of Marketing. She is responsible for developing and managing all marketing and communications efforts for Delivra’s email marketing solutions and services. Additionally, Newton manages the company’s strategic business partnerships.
Newton is an accomplished marketing professional with more than 15 years marketing experience in a variety of industries, including SAAS software, financial services, apparel, and retail. She has used email marketing since 2000, when she introduced the technology to her organization as director of marketing for American United Life Insurance Co.
Newton is dedicated to both the business and nonprofit community of Indianapolis. She is an active member of the American Marketing Association (AMA), Business Marketing Association (BMA), Marketing Sherpa/Marketing Profs, Girl Scouts, United Way and the YWCA. Newton has also served as a board member with the AMA, BMA, and YWCA on a local level in Indianapolis.
Newton earned an MBA from Anderson University, Anderson, IN., graduating summa cum laude; and earned a bachelor’s degree in Business Administration with a concentration in Management/Marketing from Northwood University, Midland, MI also graduating summa cum laude.
Karen Scharf
Karen Scharf began designing and developing websites in 1998, when she began Modern Image Communications. The marketing communications firm has since grown to provide a wide variety of marketing-related services to small businesses and entrepreneurs, including business and marketing plan development, newsletter publication and distribution, copywriting services, graphic design and print ad creation, info-product development, and strategic planning. Modern Image Communications basically serves as a one-stop-shop for a small business’s marketing needs.
Karen Scharf is a marketing consultant who helps small business owners attract and retain more clients. Karen coaches, and trains website owners on various tricks and techniques which have been proven to increase website conversion. She offers coaching programs and a Marketing Makeover to turn your ineffective marketing into a profit-pulling system. Grab your FREE checklists, white papers and reports at http://www.ModernImage.com.
Ron Sukenick
Ron is the president and founder of The Relationship Strategies Institute, a training and business development company that provides the business community with strategies for developing and effectively utilizing deeper professional relationships. He is a dynamic presenter, an intuitive business coach, an expert consultant, and a successful author. His presentations on relationship collaboration and transformation deliver practical information, humor and immediate results. Ron’s work consistently focuses on the areas of personal and professional relationship success and he has extensive insight into the processes that connect people to people. He shows his clients how to transcend the standard networking practices to build more authentic and mutually-beneficial relationships that enhance the bottom line. One of his most popular services is his consulting as Chief Relationship Officer. He has helped countless companies improve their internal relationships, as well as develop and improve critical relationships with clients, vendors and others outside the company.
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